Making every note count

Discover how our concert pricing strategy not only delivers unforgettable experiences but also directly supports the Fraternal Order of American Veterans. Your attendance helps us achieve our mission.

Our concert experience

We aim to provide a unique and impactful concert experience. To price a fundraising concert effectively while accounting for property/venue use, we follow a structured guide based on industry standards and nonprofit pricing strategies.

1. Use the Master Pricing Formula: To ensure profitability, we calculate our "Minimum Ticket Price" by combining all costs and our fundraising target:

Formula: (Total Property Use Fee + Production Costs + Fundraising Goal) ÷ Expected Number of Attendees = Ticket Price.

Property Use Context: Venue management typically accounts for 10–15% of total event revenue in standard concert models. Break-even Point: We divide total fixed costs (venue rental, talent, insurance) by our lowest ticket price to find the minimum sales needed to avoid a loss.

2. Allocate Revenue by Industry Standards: If we share a percentage of ticket sales for property use rather than a flat fee, we consider these common breakdowns: Standard Venue/Fundraiser Split: In many commercial models, the venue or fundraiser takes roughly 30% of a ticket's face value, often going toward "use of property" expenses like venue staff, sound, security, and staging. Nonprofit Expense Ratio: We aim for an overall expense ratio (including property use and staff time) under 35% to ensure the majority of funds support our cause.

Ticket types & packages

We offer diversified pricing to maximize donations from different donor levels while covering fixed property costs.

3. Implement Tiered Pricing Strategies:

The 60/30/10 Rule: A proven nonprofit model suggests setting 60% of tickets at an accessible price, 30% at a medium price, and 10% as high-end/VIP.

Sliding Scale: We offer a tiered model (e.g., "At Cost," "At Cost + $X Donation") to accommodate various budgets while encouraging higher giving.

VIP Tiers: Include a premium tier (e.g., $250+) where a specific portion is explicitly noted as a tax-deductible donation.

4. Leverage Sponsorships to Offset Venue Costs: Instead of relying solely on ticket sales to pay for the property, we use sponsorships. Profitability Goal: We aim to have sponsorship revenue cover 100% of the event's hard costs (including property use) so that every ticket sold is pure profit for the mission.

5. Essential Cost Checklist for Property Use: When calculating our base costs, we ensure we include these "hidden" property-related expenses:

  • Facility/Venue Rental: The base fee for space.
  • Staffing & Security: Ushers, security guards, and onsite managers.
  • Technical Support: Use of A/V equipment, sound, and lighting vendors.
  • Compliance & Insurance: Public liability insurance and legal permits.
  • Cleaning & Maintenance: Post-event cleanup fees often required by property owners.

For detailed budget templates or sponsorship tier lists, please contact us!

Our mission through music

With these concerts, we take the place of the promoter, and the funds generated are used to fund our members' group events. This directly supports the camaraderie and activities that bind our veteran community together, fostering a sense of belonging, teamwork, pride, and purpose.